Beko, one of the UK’s major suppliers of domestic appliances, has been actively demonstrating its commitment to developing British business. Throughout the London 2012 Olympic and Paralympic Games, the company sponsored the Terrace Pavilion at the British Business Embassy.
A global initiative developed by UK Trade & Investment, the Embassy was set up to generate billions of pounds worth of investment as part of the country’s Olympic business legacy. Located at London’s prestigious Lancaster House, the British Business Embassy welcomed thousands of the world’s highly influential business, financial and political leaders during the Olympic and Paralympic Games.
Showcasing the best that Britain has to offer across various industries, the British Business Embassy was supported by some of the biggest names in global business. Through its sponsorship, Beko presented its corporate credentials, joining the likes of global brands such as Apple, Rolls Royce, Shell, Vodafone, Warner Brothers and Jaguar Land Rover, to name just a few of the other supporting organisations.
Ragip Balcioğlu, managing director of Beko PLC, announcing the sponsorship said: “As a UK-based company, Beko is proud to be supporting the Government’s Olympic trade and investment initiative. This activity is part of the company’s commitment to work closely with the British Government to increase trade and investment ties between the UK and Turkey.
“This sponsorship comes at a time when the Beko brand in the UK continues to go from strength to strength. We feel very honoured that Beko has been accepted by British consumers and become one of the leading white goods brands as a result. We are now the market leaders in washing machine, refrigeration and freestanding cooker categories and we take great pride in the UK awards we have received for innovation, quality and distribution.”
For more information telephone 0845 600 4904 or visit www.beko.co.uk