AnalogFolk is a digital marketing agency in Clerkenwell, London. With a challenging budget of £15 per sq ft (10,000 sq ft total), Design Haus Liberty’s aim was to use the AnalogFolk ethos to drive the stylistic approach and design.
The name AnalogFolk symbolises the agency’s working mission to use digital technology to make the analog world better. Design Haus Liberty defined this architecturally by using reclaimed “found” objects and giving them a new life in the office. An example of this is the “Finding Nemo” glass installation, which resembles a school of fish and is symbolic of the teamwork at AnalogFolk. Using recycled bottles and digital scripting applications, the designers were able to give these traditional bottles a new purpose as a light sculpture above reception.
An antique set of French barn doors form a conference table top to the boardroom and in the main working space, disused scaffolding forms a library with integrated operational telephone booths for staff use. Design Haus Liberty’s proposal offered the digital agency a tailored product that exemplified their brand ethos and created an office environment with which AnalogFolk’s creative staff could identify with and thrive in, adding layers of their own identity as they continue to grow.